People are sometimes surprised to hear that honey has different colors and tastes that depend primarily on what flower the honey came from. The honey most people buy in the supermarket is blended from many individual colors and flavors, they do their best to keep any variety out of the honey so the consumer knows they are buying the same honey every time.
If you haven't tried varietal honey yet head out to your local farmer's market and see what you can find, there is probably someone there who will has free samples of at least three different varieties. They can give away tastes like this because once people realize what they are missing they are sure to make a purchase!
The National Honey Board has a great pdf available that describes 21 of the most popular honey varietals in the United States:
http://www.honey.com/downloads/varietalguide.pdf
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